Every day in the news, we see new statistics and bar graphs of the climate crisis. Perhaps, we have become too used to them? In this campaign for Swedish public transportation company Västtrafik, a new kind of bar graph shows the climate benefits of traveling together.
“With this campaign, we want to make statistics available to more people because a prerequisite for reaching the climate goals is that we share the resources. We need to travel more together; it is simply not enough to replace millions of fossil cars with millions of electric cars”, says Lars Backman, CEO of Västtrafik.
We need to travel more together; it is simply not enough to replace millions of fossil cars with millions of electric cars.
“Västtrafik has made a huge investment in electrification in recent years, and we wanted to draw attention to the climate benefits of that. Statistics are an effective way to make the complex understandable, but unfortunately, statistics are often quite boring. We wanted to show the advantages of public transport in as clear and exciting a way as possible”, says Pontus Caresten Lychou, copywriter at Forsman & Bodenfors Gothenburg.