Is gender out of fashion?


Groundbreaking work for new client Zalando! In a 24 hour chain reaction on Instagram Stories, we let 24 voices from the gender-free fashion movement celebrate the freedom of being you. The campaign features a limited-edition collection by four contemporary Nordic brands commemorating gender-free fashion.

“The beauty of this social media idea is that we let the community speak for themselves. Zalando simply asked the question, the answer was not for them to give.” Staffan Lamm, Art Director F&B
Published 12.10.2022