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Cheers to the regulars
Cheers to the regulars
Refreshing a classic whiskey. Bringing new life to a brand doesn’t always require drastic change. All it takes is a familiar insight. So we started with regulars, the backbone of dive bars. But then expanded that into something bigger: no matter where you go, you can always be a regular. From dive bars to lakesides, they exist wherever Seagram’s 7 is poured.
It’s Your Spot
Our most recent work brings the brand off-premise and celebrates the everyday places where regulars gather: our drinking spots. With comedian (and former bartender) Iliza Schlesinger returning from a previous campaign, a floating neon sign inspired by dives, and a suite of social to support, we honored the wild stories, stupid rituals and great friends that make our spots special.
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Keep the Dive Alive
In 2020, dive bars struggled to stay in business as their regulars stayed home. So when the time came, we invited them back in for a drink. The campaign celebrates the ‘regulars mentality’ and encourages support for local dive bars.
Read more about the campaign in AdWeek
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