The new Volvo Cars campaign promotes plug-in hybrid vehicles as “electric cars with a backup plan”.
Constantly using technology to stay connected also means continuously looking for charging points, which can be rather stressful. And even though low battery anxiety might not be an entertaining phenomenon in real life, it sure can be entertaining in a commercial.
Since the stress of low battery anxiety is something almost everyone can relate to, we wanted to highlight this in a hectic but fun and entertaining way,” says Karl Risenfors, Art Director at Forsman & Bodenfors Gothenburg.
Adweek recently featured the campaign. Read the full article.