Big Ink Energy
Finding your main character confidence
Tattoos are normally a vehicle for self-expression, but for Inkbox, they’re just a trial product on the way to the real thing. Inkbox wants to change the perception of their temporary tattoos into must-have fashion accessories. So we delivered an idea that inspired unapologetic experimentation.
Your new summer obsession.
In the summer of 2022, we introduced Big Ink Energy – a music video-led campaign set to Remi Wolf’s hit song Quiet On Set. It celebrated undeniable, main character confidence and told the story of Inbox’s transformative ability to express whoever you want to be, whenever you choose. We also created short-form content from the music video to tell bite-size stories. But we didn’t stop there.
A choreographed dance challenge with 10.3 billion views on TikTok.
Our video featured a choreographed dance that later became a TikTok challenge. Surrounded by tattoo themes, creators could discover their own BIE as they danced to ‘The Shh’ and ‘The Mop’. We also showed up on Facebook and Instagram with GIFs that expressed different interests and subcultures.
Giant shoppable flash sheets.
We took over murals, bus wraps, train wraps, wild-postings and more. These flash sheet-inspired designs featured different tattoos and were entirely shoppable. Visitors would just scan the code and head to Inkbox.com, where they could shop tattoo collections inspired by the characters in the music video.
Campaign results
The Big Ink Energy music video earned over 1.2M views on YouTube. The TikTok hashtag challenge had a total of 10.3B views - with 2.6M video creations and 65.7M shares. And the brand went from just selling temporary tattoos to finding a permanent place in youth culture.
Awards
Shorty Awards
- 2 Gold
- 1 Audience Honor
The Gail Awards
- 1 Gold
Attribution
Locations
Capabilities