Beauty Crystal Ball
Charinee in WARC
In this months WARC APAC Spotlight Series, our very own Charinee Chairasmisak, Group Strategy Director, tells us how trends in luxe beauty not only provide an insight into the beauty category at large but also deliver a deeper understanding of the consumer’s unmet needs.
"When it comes to beauty, individuals invariably trade up."
Charinee Chairasmisak, Group Strategy Director, Singapore