She Breathes - Forsman & Bodenfors

From stressed out to in control

Women carry a heavier mental load, which contributes to the fact they are twice as likely to suffer extreme stress than men. In those times, where stress and worries are taking over, we can physically feel the weight bearing down on us.

The campaign is rooted in the breath. Contrasting the shortness of breath, the tightness of the chest in those stressed moments, with the controlled, rhythmic breaths of a workout. Followed by the deep breath of release as the workout comes to an end. Finally relaxed. Head clear of thoughts.

We want to acknowledge and highlight the importance of women being able to take the time to focus on their mental health and well-being. When she can take the time for herself to exercise – that’s when she can finally catch her breath.