Tough People vs. Tough Collars

Shock treatment for a shocking reality

What does 4500 volts, the electric current of a typical shock collar, actually mean? Is it a lot? Is it a little?

To exemplify how gruelling a 4500 volt current can feel in the body, we tested it not on dogs, not on regular people, but on the toughest people in Singapore.

By capturing real reactions from boxing champions, elite athletes and Singapore’s strongest man, the audience is encouraged to reflect on how this practice hurts animals. All to make a powerful point: if the toughest can't take it, our dogs shouldn't have to either.