Stay True: There's no wrong way

From shallow platform, to deeper meaning

Launched worldwide in over 20 markets from November 2020, ‘Stay True: There’s No Wrong Way’ was Ballantine’s biggest and most disruptive campaign in recent years and forms part of the brand’s ambition to open up the Scotch whisky category to new fans and cement its position as the accessible whisky for everyone. The campaign was developed with a clear objective to bring Ballantine’s brand personality to life through globally consistent, mass communications.

The campaign encouraged people to live life the way they want to, by staying true to who they are, which reflects the brand’s DNA of celebrating self-expression. This was pioneered by founder George Ballantine who was doing things his own way and breaking the conventional codes of whisky as far back as 1827.


  • Ballantine’s biggest ever global campaign; run by 25 markets, in 19 languages.
  • £6.1m wave 1 investment, 750m reach to date
  • Rise in key brand equity drivers: consideration, performance
    and closeness
  • 2021 delivered the biggest ever Finest volume, 8.2m cases