Capabilities - Forsman & Bodenfors

What we do

Our offerings range from branding to content and production. Creativity and craft are core in everything we do. We believe in the power of provocative ideas that get remembered, build fame, and shift culture: Ideas that change things.

Communications

We tell stories people want to hear, for brands with something to say.

Advertising / Communications Planning / Cultural Strategy / Customer Segmentation / Campaign Measurement

Oatly
A fearless brand that shifted the entire milk industry

Volvo Cars
Closing the gender crash gap by making all cars safer for women

Therabody
Repositioning an iconic product for the few as a lifestyle brand for everyone

Polestar
Launching the Polestar brand at the Super Bowl

SK-II
Giving women a safe space to explore the destinies ahead

Branding & Design

We build, design and re-imagine brands to come to life in ways that drive growth.

Brand Strategy / Brand Platform / Business Strategy / Brand Positioning / Brand Architecture / Service Design / Product Design / Package Design / Visual Identity Systems

Craft
Showing Craft's understanding of runners in the simplest possible way

Nordic Leisure Travel Group
The holiday provider dedicated to well-being

Digital Strategy & Technologies

Blending innovative technology with strategic foresight, we architect digital campaigns and ecosystems that elevate brand interaction and customer experience. Each strategy is a blueprint for change, leveraging ideas that unlock growth for brands in the digital realm.

Digital Ecosystem Audits / Consumer Journey Mapping / Ecosystem Optimisation / Design & Development / Creative Technology / SEM Strategies / Performance Media

Volvo Trucks
Re-inventing the way product demonstrations work

Kami
Breaking down influencer stereotypes for Down's Syndrome International

Failte Ireland
Creating a visitor-first approach to tourism for Ireland

Gojek
Transforming a ride-sharing app into a public health service

Studio & Production

We bring our ideas to life in the best possible way, with the best possible partners (when needed).

Film / Product Photography / Editing / Post Production / Illustration & Animation / 3D & Motion Design

Getinge
Helping heart surgeons exercise their most important tools

Jotex
Transforming an interior design business into a lifestyle brand

Always-on Content

We keep brands vibrant and visible with dynamic, always-on content strategies that ensure consistent engagement across all digital platforms. Our content is crafted to be more than just seen—it's designed to change perceptions, engage minds, and inspire action.

Social Strategy / Content Strategy / Community Management / Real-Time Content Creation / Influencer Marketing / Reporting & Analytics

Mandarin Oriental
Turning a hotel closing for renovation into content

Trojan
Turning Trojan's iconic logo into a guide to experimentation

Seagram's 7
Helping an iconic brand make an icon of the dive bar

Orchestration & Amplification

We coordinate across paid, owned, earned and shared media to earn great ideas the attention they deserve.

Coordination of Paid/Owned/Earned/Shared / PR Strategy / Platform Strategy / Media Planning