For the Workout Called Life

Everyday movements deserve recovery 

For years, elite athletes have turned to Theragun by Therabody for their recovery needs. To grow the brand, we needed a way for everyone to consider Theragun as a source of relief. So, we changed the definition of what a “workout” can mean.

For The Workout Called Life showcases the many exhausting, uncomfortable, and painful everyday movements we make—and even the ones we don’t. And by redesigning the packaging and expanding the use cases of Theragun, we were able to reach a newer audience: the rest of us.

Campaign summary

For the Workout Called Life redefines what a workout can mean, who recovery is for, and how Therabody helps relieve our everyday aches and pains.