Life's Good Boy
Showing how the features of LG appliances bring more to your home, and life
Whether you’re saving space, time, energy, or effort – a more efficient home makes everyone happy.
With moments of joy shared between a couple and their dog, we demonstrated how the benefits of these appliances often extend beyond their main function. From a quicker cleanup after hosting to a more streamlined laundry day, these features bring ease to daily tasks, allowing you to focus on what makes life good.
Innovations everyone can enjoy.
Spreading optimism
Our creative was rolled out across TVC, OLV, and digital, creating a hard-working, product focused campaign that also delivered a positive and uplifting message connecting to LG’s overarching brand platform of optimism.
Campaign summary
Playfully highlight the innovative features of LG appliances while demonstrating the positive feeling that comes with effortless integration throughout your home.
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