Time to Talk

New work for RSA Ireland

To address the rising number of fatalities on Irish roads, Time to Talk, in partnership with the Road Safety Authority, encourages life-saving conversations among family members and friends about unsafe driving behaviors.

"When it comes to changing someone's bad behavior - particularly unsafe driving - sometimes the only thing that works is a heartfelt word from a friend or loved one. That's the message behind our new 'Time to Talk' TV commercial. It vividly illustrates the devastating consequences of staying silent, urging viewers to imagine themselves as the chief mourner at a funeral - an incredibly powerful and emotional perspective." - Brian Johnson, Lead of Strategic Campaign Development and Partnerships at RSA.

Read more about the work on Adworld.ie