Craft Social Run

New work for Craft Sportswear! 

Craft Social Run are recurring events worldwide, where you run together with coaches and socialize with the running community. When creating the visual identity for Craft Social Run we tapped into a behavior most runners are obsessed with – sharing their results through the fitness app Strava.   

The outcome: An ever-changing logo that reacts to how you run. And new ways of sharing your running data through Strava.