Mandarin Oriental x F&B

New York

To support the future expansion of the business and to meet the evolving needs of the luxury consumer, Mandarin Oriental is now joining forces with Forsman & Bodenfors to develop a new approach and brand strategy.  

Mandarin Oriental Hotel Group has opted to integrate its brand, design social, performance marketing and media services under the Stagwell flag, with Forsman & Bodenfors as lead agency and Assembly as media agency partner, following a competitive 4-months pitch process.  

“Radical collaboration is such an important part of F&B and it was amazing to see the clients from Mandarin Oriental coming in with the exact same conviction”, says Johan Eghammer, Global Creative Lead at Forsman & Bodenfors.

Mandarin Oriental Hotel Group is the award-winning owner and operator of some of the world’s most luxurious hotels, resorts and residences. Having grown from its Asian roots into a global brand, the Group now operates 36 hotels and nine residences in 24 countries and territories.  

Full story in Campaign Live.

Joanna Flint, Chief Commercial Officer at Mandarin Oriental

“Forsman & Bodenfors challenged our thinking throughout the process, and their integrated approach alongside Assembly was seamless and impressive. We are really excited to see what comes next.”
Published 31.01.2023