Recast Nuclear

New Work! Ontario Power Generation

Pop culture has long shaped people’s negative perceptions of nuclear power generation. To put more factual and less-sensational messaging in front of our audience, we needed to make the truth about nuclear energy as exciting as a blockbuster film. The answer was to create movie posters that drew pop culture fans in and delivered our message about this critical energy source in the details. 

Read more about the new work, on Strategy.

Published 18.08.2023