Steve Howze in Campaign US

Steve Howze chats with Campaign US in celebration of Black History Month

How do you know when an ad campaign is being authentic to its audience? What is it to utilize the power and insights of culture, without simply aping it in a way that feels off?

In celebration of Black History Month, our copywriter Steve Howze shared his pick with Campaign for the most culturally relevant campaigns, as chosen by Black creatives.  

“In these spots, Iverson — fresh from an MVP 2001 season — represented the arrival of the hip-hop generation, blazing a trail that continues to this day. Think of it as the hoops version of NWA’s ‘F*ck The Police”.

Steve Howze, Copywriter

Read the full article in Campaign US.

Published 26.02.024