For the Workout Called Life
All in a day’s recovery with Therabody
‘For The Workout Called Life’ opened the doors of recovery to everyone, not just elite athletes. We helped Therabody follow up by pushing further into the responsibilities of modern multitaskers. Centered around the accumulation of aches throughout daily routines, this iteration shows how Theragun releases the tension of an active everyday life.
“I think this campaign shows an evolution for the brand and the way it tells stories—built on human insight and designed to give their products a more meaningful role in people’s everyday lives.”
Tom Suharto, Forsman & Bodenfors Global Strategy Lead
Read more about the work in LBB Online.