![](https://www.forsman.com/wp-content/uploads/2024/02/micra-48Sheet-BG-scaled-1.jpg)
Nissan
A Micra Revolution
The mission
We were tasked by Allianz to reposition the brand in Ireland, and drive sales. Not easy in a category that is notoriously commoditised.
![](https://www.forsman.com/wp-content/uploads/2024/02/Screenshot-2024-03-19-at-10.30.41.png)
The solution
We developed a market-specific emotive campaign ‘NO MORE NICE CAR’ showcasing how the Micra was not going to be pushed around anymore. At the heart of the campaign was a short film featuring Isabel Lehane, a 15-year-old taekwondo champion. The message was clear – there’s a new car in town.
![](https://www.forsman.com/wp-content/uploads/2024/02/250x330_OFFERS-1.jpg)
![](https://www.forsman.com/wp-content/uploads/2024/02/micra-still-2.jpg)
The impact
The Nissan Micra doubled its share from 5% to 10% and outperformed other European markets. The campaign also won the ADFX Grand Prix.
Awards
ADFX
- Grand Prix
- 2 x Gold
AME
- Silver
MAA Globes
- Gold
ICADs
- 2 Silver
Attribution
Locations
Ireland
Capabilities
Communications, Orchestration & Amplification, Production & Studios