Carol of the Baileys

The holidays got happier with Hannah Waddingham

The happiest and brightest time of year wouldn’t be complete without Baileys. However, this cozy holiday classic needed to boost sales and cultural relevance during the holiday advertising crush.  

To bring Baileys into the holiday conversation and put their product in the hearts and minds of consumers everywhere, Baileys got a major update. Featuring an original a capella carol written by Emmy Award-winning composer Ben Bram, and performed by the powerhouse stage and film actor Hannah Waddingham with The Gold Vocal Collective, this spot was one of the top-performing during the holiday season of 2023. 

Campaign Summary

In the first holiday spot for the Baileys? Baileys! campaign, Hannah Waddingham and The Gold Vocal Collective perform an original carol written by Emmy winner Ben Bram.