Maurten
BiCarb System
Innovation for athletes
Maurten, the forerunner of innovational sports fuel, needed a release film for their groundbreaking new product BiCarb. A system that encapsulates Bicarbonate in hydrogel, letting the body digest it in the most efficient and comfortable way, ensuring professional athletes the world over get the most out of their performance.
Bicarbonate and Hydrogel in perfect Harmony.
The BiCarb lets the Bicarbonate and Hydrogel work in perfect Harmony in the body. Like the instruments of an orchestra in tune. Shown in this film where we follow pro athletes from the crescendo of their workout, moving backwards to the moment they ingest the product.
Attribution
Locations
Sweden
Capabilities
Production & Studios