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Polestar

Electric minimalism

Proving once and for all, that less is more.

Polestar makes fully-electric cars with minimalistic design. A premium brand aimed at a design-driven and exclusive target group with acquired taste. So how could we reach them and make them interested in Polestar? Strategically, we wanted to reach a very specific audience rather than reaching everyone. 

To tell the market about Polestar's all-electric ambitions, while showing their minimalist design philosophy, we turned 400 out-of-home columns into batteries. Polestar's symbol formed the plus sign and a long dash formed the minus sign. A stripped-down campaign that showcased the brands two most important values; electricity and minimalism. 

Campaign summary

Polestar has a minimalistic design philosophy that runs through everything they do. By turning 400 out-of-homes into electric batteries, we intrigued their design-conscious and selective audience.

Awards

Cannes Lions Grand Prix 


  • 2 Cannes Gold
  • 3 Cannes Lions Silver

One Show 


  • 1 Best of Show
  • 1 Gold

D&AD 


  • 1 Graphite Pen
  • 5 Wood Pen

Eurobest


  • 2 Grand Prix
  • 8 Gold
  • 1 Glass (The Award for Change)

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