![](https://www.forsman.com/wp-content/uploads/2024/04/tinder.png)
Tinder
Green Flags Only
It's a match! Making online dating safer.
We’re super excited to drop our first campaign for Tinder, to promote their new safety features and help Gen Z daters feel more in control – ultimately repositioning the app as a place to make real connections.
In these upbeat and edgy spots created with director India Harris, we hero the green flags that daters should look out for – rather than preaching about red flags. Photo Verification, Block List and Video Chat features designed by Tinder’s safety team, to facilitate a pre-IRL date that puts comfort first. Inspired by our Gen Z research, we created a high energy look & refreshingly honest tone – this campaign might be about safety first, but it’s definitely got the fun factor.
![](https://www.forsman.com/wp-content/uploads/2024/04/greenflagsonly.png)
![](https://www.forsman.com/wp-content/uploads/2024/04/Screenshot-2024-04-12-at-3.09.09-PM.png)
![](https://www.forsman.com/wp-content/uploads/2024/04/tinder4.png)
Results
20% brand perception improvement
Attribution
Locations
United Kingdom
Capabilities
Always-on Content, Branding & Design, Communications, Digital Strategy & Technologies, Production & Studios