Invest Like the Future is Watching
With over 125 years of yesterdays, we're prepared to take on your tomorrows.
While Nuveen has the same capabilities of other financial giants, they were still known for bonds. As their CEO said, “the business has outgrown the brand.” To compete with these huge brands, we knew we had to break through the tropes of the category and get Nuveen’s unique point of view across.
Nuveen has 125 years of experience anticipating the needs of investors and the market and it’s that enduring experience that informs a prevailing perspective on what’s to come. It’s the thing that allows Nuveen to Invest Like the Future is Watching.
The creative launched with a :30 TV spot that brings Nuveen’s unique capabilities to life. Our protagonist navigates a series of windows and hallways, showing how Nuveen’s experience, foresight and access allow them to see around metaphorical corners. The Nuveen windows highlight the many investments Nuveen has made to build the next generation of portfolios.
The stylized Nuveen “n” window that is featured in the spot is also the centerpiece to the design system. The “n” becomes the window to the future of what Nuveen can see, showing the prosperity that partnering with Nuveen can unlock. It’s matched with a bold, intentional color palette that is totally unique to the category.
Campaign summary
Invest Like the Future is Watching reflects Nuveen’s enduring philosophy and illustrates how the organization approaches investing both now and for the future.
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