Make Work, Work Everywhere
The workspace you need, whenever and wherever you need it
Grand & Toy has been equipping Canadian business for 140 years. As the times, ways and places we work evolve, so have they. Office culture today is more than the water cooler chatter and pizza parties, it’s community-led, people-first, and happens anywhere from our computers to our homes to a coffee shop downtown. This insight drove our creative solution—literally.
Taking the office out of office
To prove themselves as more than an office supply brand, but also a partner in developing flexible, custom work solutions that balance our professional lives with our personal satisfaction, Grand & Toy launched a campaign called ‘Make Work, Work Everywhere.’ With a custom-designed, mobile office, Grand & Toy brought the best of what they do across Ontario. The workspace you need, whenever and wherever you need it.
A fully functional, custom-built mobile office
The Grand & Toy truck set out on a 3-day tour around Ontario, inviting people to experience the efficiency and style of a Grand & Toy workplace right in the heart of local business hubs.
Content creators were invited to work from the truck, and a social contest encouraged engagement from pedestrians.
Custom solutions to make work, work – everywhere
Integrated out of home and digital ads rounded out our brand-awareness objectives at every touchpoint, so even if Canadians didn’t catch the mobile office they certainly knew that Grand & Toy was back, and ready to support your unique business needs.
Results
Grand & Toy was reintroduced to the Canadian market, on the streets and off. As we travelled, so did the news. With over 16 million impressions, collective social reach of over 900,000 across multiple platforms, and several shoutouts through earned-media, the 3 days, 8 stops and 4 wheels are all it took to get a 112% increase in sales YOY, and most importantly put Grand & Toy back on the map.
Campaign summary
Employers and employees today need more customized, flexible work solutions. To demonstrate that Grand & Toy offers a variety of tailored and complete office solutions that fit your unique needs, we created a traveling pop-up office that toured Ontario.
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