The Fight for Low Prices Continues
Causing chaos for a good cause
A superhero made of cardboard with one simple mission: To stop people from making bad deals on home electronics.
That was our take when launching a new concept for Swedish consumer electronics company NetOnNet.
“The category is a sea of sameness, flooded with generic low-price communication. The brief was to focus on low prices but also to go a little crazy,” says Andrea Sundström, Copywriter at Forsman & Bodenfors Stockholm.
“It made perfect sense to create a cardboard superhero since it links so well to the overall design elements that are already part of NetOnNet’s graphic identity. It’s about recognition, really.”
Emelie Bang, Art Director at Forsman & Bodenfors Stockholm
NetOnNet doesn’t have regular stores. Instead, they have “warehouse shops” where customers do most of the work themselves. The brand identity is part of this warehouse world, focusing on assets in cardboard, corrugated paper and duct tape.
“It made perfect sense to create a cardboard superhero since it links so well to the overall design elements that are already part of NetOnNet’s graphic identity. It’s about recognition, really,” says Emelie Bang, Art Director at Forsman & Bodenfors Stockholm.
The fight for low prices continues
NetOnNet is already associated with low prices, a brand position we’ve built together for years.
“This concept is a unique tool for our continuous market growth. We’re fortifying our position within the home electronic category in an entertaining way,” says Daniel Almgren, Head of Brand & Media at NetOnNet.
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